What I know

• Brand / Product Positioning
• New Product Development
• Advertising Development
• Consumer Insight
• Category / Competitor Mapping
• Equity Explorations
• Product Placement Evaluations
• Packaging Studies
• Retailer Dynamics

How I do it

• In-Person: In-Depth Interviews, Decision Pairs, Mini Focus Groups, Focus Groups, Extended Creativity Groups (ECGs)
• OnLine: Webcam Focus Groups, Webcam Interviews, Blogs
• Ethnographies: In-Home Interviews, On-Site Interviews, In-Store (Shopalong) Interviews, Video Diaries (self ethnographies), Immersion

Whom I speak with

• Teens
• Adults
• Children
• Young Adults
• CEOs
• Physicians
• Patients
• Moms

• Influencers
• Empty Nesters
• Dads
• Gay
• White
• Black
• Hispanic and Latino
• Asian